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TikTok Australia song and dance as US ban looms

April 26, 2024

Friday 26 April 2024
Nick Bonyhady
The Australian Financial Review


 
 TikTok's Australian boss has rubbished calls for the app to be banned after  the United States Congress passed a bill on Wednesday forcing the social  network to be sold or ousted from that country within a year.
 
 Brett Armstrong, general manager of TikTok's advertising division in  Australia, defended the platform by pointing to its contribution to local  businesses and jobs in an interview with The Australian Financial Review.
 
 "There's no reason for TikTok to be banned," Mr Armstrong said.
 
 "There's no evidence of any concerns and that's why we're focused on  [TikTok's contributions] here."
 
 The US bill, which the Senate passed on Wednesday AEST and will now be signed  by President Joe Biden, requires TikTok to be sold by its Chinese parent  company ByteDance within nine months. Mr Biden can extend that deadline by  three months if progress towards a sale is being made.
 
 Banning TikTok is likely to inflame trade tensions between the two powers,  with China previously criticising moves towards a forced sale, putting  Australia in the middle.
 
 Congress passed the law because a majority of its members fear TikTok could  be used to influence the opinions of and collect data on Americans by  ByteDance at the behest of the Chinese Communist Party. But it only covers  TikTok in the US, not Australia, and TikTok has rejected those claims.
 
 Coalition home affairs spokesman James Paterson said that if the Albanese  government did not quickly pass laws mirroring the US, TikTok could be split  into two versions.
 
 "[There could be] a safer one for Americans, free of Chinese Communist  Party influence, and a dangerous one for the rest of the world including  Australia beholden to an authoritarian state," Senator Paterson said.
 
 He demanded the government act, saying the Coalition would work with it in a  bipartisan way.
 
 TikTok says it will challenge the legislation on free speech grounds under  the US Constitution, before the US ban comes into effect.
 
 A spokesman for Home Affairs Minister Clare O'Neil said the government had  banned TikTok on government phones handling sensitive information on the  advice of intelligence agencies, but did not endorse the US ban.
 
 "We are monitoring events in the US closely, and will take additional  advice if any potential sale or new information from our agencies make it  necessary," the spokesman said.
 
 Microsoft and a group of investors, including former US Treasury secretary  Steven Mnuchin, have previously expressed interest in buying TikTok, though  whether that would extend to Australia without federal intervention is  unclear.
 
 Mr Armstrong said TikTok's 8.5 million Australian individual and 350,000  business users "can be reassured that TikTok isn't going to go  anywhere".
 
 A report paid for by TikTok and created by the consultancy Oxford Economics,  released a fortnight ago, found that TikTok had supported 13,000 jobs and  contributed $1.1 billion in GDP to Australia. It did not take into account  whether those jobs and sales would have happened anyway via other platforms  if TikTok was not here.
 
 "It was good to get that verification not from us, but from a third  party that's respected," Mr Armstrong said.
 
 "We've seen in the years of working in this market, these owners and  businesses that have just found so much success through this platform."
 
 Mr Armstrong repeatedly declined to discuss how a TikTok ban would work in  Australia or what strategies the company would use to oppose it, branding the  subject "hypothetical".
 
 He did not directly answer questions about whether TikTok was highlighting  its economic impact as a latent threat to the government should it choose to  act against the platform.
 
 In the US, TikTok put banners in its app warning users of the threat to its  platform in recent months, resulting in a deluge of calls to legislators. The  bill that passed wrapped up the TikTok ban, which had been stalled in the  Senate, with other pending legislation that will funnel tens of billions of  dollars to Israel, Taiwan and Ukraine.
 
 Seek co-founder and Square Peg Capital partner Paul Bassat hailed the  legislation. "Politicians on all sides have showed a willingness to put  country over party and the toxic threat of TikTok will abate," Mr Bassat  said on X.
 
 The founder of Australian sales startup Qwilr, Mark Tanner, said he thought  that Australia was perhaps 40 per cent likely to follow the US.
 
 "Surely we'd rather be with whoever the new US owner is," Mr Tanner  said.

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